APFR

APFR is a Japanese fragrance brand established by Keita Sugasawa in 2011. Drawing inspiration from traditional scents, herbal medicine, global art, music, food, and natural philosophy, APFR crafts fragrances that reflect the brand’s unique perspective, blending subtle Japanese traditions with modern design. Each home fragrance is meticulously handmade in APFR’s own workshop, with every ingredient thoughtfully selected in collaboration with trusted partners. The brand aims to create scents that enrich daily life, evoke emotions, and preserve memories.