19-69

Swedish artist and product developer Johan Bergelin founded the cult cosmetics label 19-69. After a two-year collaboration with artisans across Scandinavia, France, and Italy, the brand debuted in 2017 with five fragrances. The name 19-69 reflects ideals of freedom, tolerance, and counterculture, drawing inspiration from pivotal moments in countercultural history. Influences from art, music, and global cultures shape the scents, their names, and their packaging. The use of multiple colors evokes a rainbow—an enduring 1969 symbol of peace and liberty.